Changing Markets Drive Commercial Printing
Both gentlemen find the majority of distributors they deal with are up-to-speed on the finer points of selling commercial printing, and their customers are able to enjoy greater benefits and services, such as better pricing and versatility in meeting other business needs, than when dealing with an ad agency or graphic design house. For distributors interested in exploring the profitability and creativity of commercial printing, the best advice is to just get started by finding out the type of products a prospect orders and gathering together a few appropriate samples. “You wouldn’t want to walk in with a sample of a menu when the prospect is looking for a college catalog,” cautioned Sanders. “Do a little homework and then give us a call. We can start sharing ideas.”
- Companies:
- RMF Printing Technologies