Changing Markets Drive Commercial Printing
The orders are being generated by a variety of industries, and, for the most part, Sander said end-users typically are not looking for distributor guidance when it comes to the layout and design. “We find that the design and specs may come from an ad agency or the end-user might have someone on staff with graphic design experience. But, a distributor able to provide some input regarding application considerations, size and the best and most economical way to produce the product gains a competitive edge,” he said. With regard to stock used for a particular project, specific grades and certain types of finishes may also be specified by the end-user customer. Otherwise, distributors new to commercial printing can simply consult with the manufacturer and bring back some recommendations.
- Companies:
- RMF Printing Technologies