marketing & sales: Are You the Weakest Link?
Avoid asking the wrong sales questions
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5. "Do you want this (XYZ feature)?" I don't even know what that feature will do so how can I possibly tell you if I want it? Oh, wait! If I say that, it gives you the opportunity to start talking about your product. Now I get it.
6. "Would you give me a referral?" I might if I knew what type of person or company you wanted an introduction to. Be specific and help your customer understand who would make a good referral.
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- Kelley Robertson
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