marketing & sales: Are You the Weakest Link?
Avoid asking the wrong sales questions
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8. "Are you ready to buy?" Perhaps, if I could figure out how your product or service would benefit me. But considering I just started thinking about this purchase and you're the first person I've talked to, I doubt it.
9. "Who else should I talk to in the company?" You seriously think I'm going to introduce you to my boss or colleague with an approach like that? However, if you help me solve a problem, I'll be more than willing to introduce you to another department or division.
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- Kelley Robertson
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