Rocky Road
Don’t dismiss the distributors as they navigate through
some twists and turns this year
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On a more positive note, promotional products surpassed last year's sales figures. Numbers climbed to new heights with results reaching $343.2 million (2008: $340 million).
Unfortunately, this is not over. Another year means new problems and, hopefully, new victories. As the industry closes the door on 2009, suppliers and distributors await a new chance to reclaim what slipped through their hands during the rocky economy.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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