Rocky Road
Don’t dismiss the distributors as they navigate through
some twists and turns this year
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Several questions lie in the balance. Will the industry rebound in 2010? Will e-commerce platforms and other technology investments result in big payoffs? Will promotional products or commercial print, which offered far-from-modest results, inch closer to the figures generated by business forms? Unfortunately, those answers require a crystal ball. But with hard work and hope, the possibilities are endless.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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