Going forward, Ballinger predicted there will be more interoperability between complex systems on both the buyer and distributor sides. “For instance, on the vendor side, we have integrated with leading distributor systems such as Kramer/Smilko and e-Quantum, and with print MIS systems—both legacy and third party solutions,” he explained. I think another important trend for our particular segment of e-commerce is tying in a feedback loop to direct mail. We have developed the capability for our customers to sell customizable direct mail and purchase and/or upload mailing lists within a single Web session. Now, customers want to be able to find out how well their direct mail campaign performed by embedding PURLs, or Personalized URLS, that track response [to the campaign].”
- Companies:
- E-Quantum