A recent system upgrade has added a multi-imprint shopping cart tool to the PageDNA platform. “It is probably the biggest thing we have released in the last several years,” stated Ballinger. “This is really a major step forward for administrative [staff] doing a lot of ordering for several people.”
He went on to say that the biggest problems occur with e-commerce tools when distributor and customer expectations are not in sync. “For instance, a small customer wants a lot of customization in the look and feel of [an] e-commerce site, and want[s] to order all kinds of products—some that seldom get ordered online or offline. You need a big customer to justify spending the time and money necessary to do some kinds of customizations or add some kinds of complex products to sites,” observed Ballinger.
- Companies:
- E-Quantum