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Adding office supplies and promotional product catalogs to their online catalogs of traditional products is helping distributors expand their offerings and provide valuable one-stop-shopping benefits. “Distributors can set up [online] company stores for their larger clients personalized to look like the clients’ [website], where visitors to the sites can order company-branded products. For the most part, they would be anonymous purchasers, although our system—like most retail systems—remembers frequent users. In this scenario, the distributor is in charge of all of the acquisition of the logoed and branded items and the warehousing distribution and fulfillment,” added Barker.
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- Companies:
- E-Quantum
Maggie Dewitt
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