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“We like to say nothing is impossible with time, code and money, but that does not mean that the investment is necessarily worth it. The problem starts with salespeople who don’t understand all the features and functionality of the platform they own, much less the various offerings in the marketplace. Today, it’s just as important—perhaps more important—to understand the nuances of Web-to-print and e-commerce, than [it is] to understand trapping, registration and other printing terminology.”
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- Companies:
- E-Quantum
Maggie Dewitt
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