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Multitasking Technology
At PageDNA, President Doug Ballinger pointed out that since it is the customers who convey their information in some form, it makes sense for them to do so through an easy-to-use website. “With e-commerce, the idea is to [direct] the ordering process onto the end-users,” he said. The business stationery segment still counts for more than half of PageDNA’s business; the rest, said Ballinger, consists of more complex Web-to-print products and a lot of fulfillment business—both growing areas for PageDNA and its customer base.
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Maggie Dewitt
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