None of us want to be left in the dust when it comes to bringing our customers the keys to everything new and wonderful.
One of my favorite industry studies from Target Marketing, a sister publication of Print Professional, comes out every year about this time. For the last four years Target Marketing has published an annual Media Usage Forecast. I immediately check on the pulse and overall health of that old media stalwart, direct mail. I like what I see. Compared to 2009, 32 percent of survey respondents plan to increase their direct mail budget in 2010. The new media choices like those mentioned above are garnering increased budget dollars in order to keep marketers on the digital edge, but not at the expense of direct mail according to the survey. In fact, direct mail has continued to play a major role in marketing strategies.
- Companies:
- Western States Envelope & Label