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The 2008 United States Postal Service (USPS) Household Diary Study showed 79 percent of mail is scanned or read by recipients. Internet ad click rates were .28 percent, according to Wikipedia. E-mail click rates were 5.9 percent in 2009 reported by Epsilon in its 2009 Q2 E-mail Trend Results. How much e-mail does not make it to your inbox? If it is permission-based, and not spam, 21 percent of e-mails do not make it according to Return Path, a leader in e-mail reputation services. Isn't the mailbox looking a little better?
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- Companies:
- Western States Envelope & Label
Steve Brocker
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