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Of the 14 methods surveyed for customer acquisition and retention, direct mail ranked number two in both categories behind e-mail. This is the same ranking as 2009. What keeps direct mail prominently in the mix is its improving ability to target an audience. That is the science part. When it comes to avoiding waste of paper, print and postage, direct mail pros are getting leaner and meaner. Delivering an interesting offer to your mailbox that you at least scan or read is the equivalent of a click through an Internet ad.
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- Companies:
- Western States Envelope & Label
Steve Brocker
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