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The promise is the fun part. What the envelope says, how it feels and piques our curiosity, is a promise made to what is inside. In this magic moment (aka "Mail Moment") of anticipation, you will either build trust and a relationship, or not. You want the connection between what the envelope promises, and what the contents deliver. Mail marketing pros test different copy looking for a winner. After all, it is about delivering results.
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- Companies:
- Western States Envelope & Label
Steve Brocker
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