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Here, Romano and McMahon identify some design and marketing challenges and a couple of ways the industry is helping print providers dive into digital.
Business Development
Romano is on the steering committee of the Digital Printing Council (DPC), established in 1995 by PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation) located in Alexandria, Va. The DPC recently launched its Marketing 4 Digital (M4D) initiative, a program providing detailed reports on 24 industries representing more than 80 percent of all print buying in the United States, so industry professionals can become effective marketers of digital printing.
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Maggie Dewitt
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