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There is also the issue of being able to use digital color printing systems for b/w printing at the same cost as a b/w printer, which is still evolving. “After one of the big suppliers makes it happen, the rest will follow,” predicted Romano.
Creative Input
When it comes to designing for digital, the inclusion of variable data print fields requires special consideration. “The creator of the piece needs to know the purpose and what is going to be variably imaged before building the template, making sure that data fields are sufficient to accommodate any overly long names that may be included in a data base,” said McMahon.
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Maggie Dewitt
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