A Happy Medium
3. Educate everyone. The formation of the Quality Certification Alliance (QCA) has been generating buzz in the promotional products industry since its unveiling. "This organization can help distributors distinguish some of the companies making an effort to be ahead of the curve as it relates to these issues," said Isaacson. What's more, QCA (as well as other industry trade organizations) can help with the dissemination of information regarding CPSIA and forthcoming laws, which is half the battle. "I spend a good portion of every week explaining to distributors what some of the laws are," said Soep. Though he does admit some of the jargon is intimidating, he added, "You really have to take the time and read it and not just shuffle it away. The thing is to be able to read it and ask the questions."