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Looking ahead, Krauth said that he expects printed promotional products sales to continue to grow. "As advertising budgets are cut, more and more companies are looking for low-cost, high-impact ways to allocate advertising dollars—promotional products continue to fit the bill," he said.
Spangenberg agreed. "As the $17 billion promotional products industry continues to grow, the barriers that once separated it from the forms and commercial print industry no longer exist," he observed. "We find that an increasing number of distributors see the benefit of being a one-stop-shop for their clients' overall imprinted products needs."
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