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Ripe with Opportunity
As for the kinds of opportunities available to distributors interested in selling printed promotional products for the fall selling season, Richard Krauth, vice president of Rainbow Printing, Uniontown, Ohio, said that gift cards have continued to show solid profits in recent years. "Gift cards comprise one of the fastest-growing markets in the plastic card industry," he said. "The majority of retail stores and restaurants have replaced conventional paper gift certificates with these products."
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