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This fall, Krauth predicted that loyalty cards/key tags, gift cards and fall/winter sport schedule magnets will be some of the hottest ad specialty items on the market. Scardino said that because of the popularity of Gill Studios' holiday sticker sheets, the company has added five new designs that will be displayed on its Web site and at trade shows. Spangenberg also said that Carlson Craft's discount cards, ID badges, gift cards and coupons are generally in high demand at the beginning of the school year.
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