Finding the Sweet Spot
Individual product sectors across the board didn't fare too well. Printed forms held on to the No. 1 spot with $475.7 million—but this figure was down from last year's $502.0 million. Labels & tags took second place, overall, with $377.5 million (2013: $442.2 million); commercial print fell to $275.2 million (2013: $319.4 million); promotional products consisted of $234.0 million (2013: $284.0 million); plastic products/cards declined to $106.0 million (2013: $121.1 million); and Web solutions came in at $15.2 million (2013: $17.1 million). The biggest upset belonged to the direct mail category. After last year's showing of $125.4 million, sales plummeted to a mere $64.3 million—no doubt a hit felt from the Top 50 list's missing entrants. Ennis' decision to opt out of this category further explains this number.