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"A lot of sites out there are just a three-page brochure that a sales representative could easily hand out," Hyte said. "There has to be some more substance to it. You have to satisfy your customer to bring him back again.
"You want to create a tool that your customer will continue to use," he said. "Some ways of doing this are by offering exclusive sales cou-pons as a gift to Web site visitors, and adding areas within the site that have great depth about the products."
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