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Hyte added that EMA is a trade source that gives its distributors the leads it receives from the Inter-net. "End-users see information on our Web site and contact us directly," he said. "What we do is look up one of our distributors in the end-user's ZIP code and ask if they are interested in contacting the end-user. If we have no distributor customers in that area, then we look up a prospect."
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