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In McClean's experience, survival is one of the main reasons why a company would be interested in consolidating. "In many cases, a medium-size business has wrestled with the electronic side of the industry," said McClean. "If it was to incorporate e-commerce into its business, it would have to make an investment that is not going to be recoverable in the next year. It's expensive, and many businesses aren't sure they want to make this investment."
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