15 Minutes
PP: What do you think is the most exciting, cutting-edge thing your company is doing right now?
DP: A few years ago, we started seeing several new trends in marketing that caught my attention, such as e-mail marketing, social media and mobile marketing. Some of our print customers were already shifting portions of their print budgets to mobile marketing. With my previous background knowledge of barcode technology from my previous employer, I knew there were opportunities waiting to happen with printing and the new marketing trends that could complement each other. This year we launched a new company named Goldmine Mobile Technologies, LLC that develops technology for the mobile platform. Mobile marketing has now reached critical mass and will continue to see rapid growth over the next decade. Businesses will always need printed items and the system we have developed connects their off-line media to on-line media by linking a dynamic QR code that directs to their Web app. We provide the technology so they can create a smartphone app for their product or service and provide the end-user with a mobile-friendly experience that links their off-line printed items to their on-line content that can be changed and updated when necessary.