Print+Promo (P+P): Describe a promotion of yours that you consider one of GAP Promotions' best.
Gayle Piraino (GP): One of GAP's best on-premise promotions was for Atlanta Smirnoff Pride. GAP worked on a regional on-premise program and provided our customer with everything from custom floor mats to full-color condiment trays for the back bar. We ran the materials for the first event in Atlanta back in 2011, and have continued to provide these custom materials every year since. The success of this LGBT event was so popular that the program gained traction and became part of a national program within Diageo, the beverage company that owns the Smirnoff brand. In addition to this, we also headed up some off-premise programs, which was a spinoff of the on-premise events. These programs have also had continued success.