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Sean Norris
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P+P: How was this a profitable promotion for your company? For your client?
GP: This was definitely a profitable promotion for both GAP and Diageo. Smirnoff product was the featured drink on the back bar. All of the promotional products were extremely visible to the consumers, which was the main objective for GAP. This program not only brought brand awareness to Smirnoff but also successfully targeted the LGBT community, in turn creating this into a yearly event for the community!
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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