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John Carr
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Aside from increasing focus on technology and services, Willard said distributors should "put some focus on selling core business products that small businesses will always need, like checks, tax forms and presentation folders; these items don't get cut from budget like promotional items." While orders for these items may decrease during tough times, they will not cease completely. "If you gain a business' trust and confidence now when times are hard," Willard said, "your business will naturally increase when the economy improves."
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- Companies:
- Broker Forms
- Phoenix Data
- People:
- Paul Willard
- Rita Fry
John Carr
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