"This will help distributors retain customers who demand technology," he said. "Even though they may have a bit less margin, offering technology will keep their customer happy, therefore retaining the business, with a chance to grow it in the future with other product lines."
Retaining business and keeping customers happy is something that all companies strive for at all times, but most especially during tumultuous times like these. As Fry noted, between the general decline of print, ongoing mergers and acquisitions, and the constant pressure of competitive pricing, "Business will continue to change." A simple sentiment, perhaps, but an important truth nonetheless. What can printers, distributors, and everyone else do to prepare for the inevitable changes the future will bring? Try following Willard's lead and "laying a strong foundation with the products and services we offer now."
- Companies:
- Broker Forms
- Phoenix Data
- People:
- Paul Willard
- Rita Fry