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The newest Boomerang design, the Affinity Mailer, features five integral perforated coupons for targeting recipients' special interests. Again, a single piece of paper generates it all—the outgoing envelope, the reply envelope, the offer and the coupons.
Shape Up
For Weinzierl, Customized MarketMail (CMM), a standard mail option recently introduced by the United States Postal Service, capitalizes on the critical initial moments when recipients first pick up and go through their mail. The product allows mailers to send creative, dimensional mail pieces in any shape or design, such as a car, shoe, pizza, computer or pharmaceutical product. The unique formats empower marketing messages and immediately demonstrate products.
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