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Weinzierl said that CMMs are good choices for high-end real estate sales, luxury car advertisements, pharmaceutical roll-outs, sports team schedules, fast-food and carry-out restaurant promotions, and high-dollar product launches.
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Of course, Spaudling and Weinzierl both stressed that even the best-designed mailers in the world are useless if the mailing list(s) involved are not in order.
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