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Said Weinzierl, "Mailing lists can be created to target recipients for just about anything, such as their age, income, hobbies, birthdays, gender, profession and credit rating. The only exception is religion."
He added that Professional Graphic Communications seeks out the services of AccuData America (www.accudata), a list broker located in Fort Myers, Fla., for 90 percent of the lists it uses. However, when the goal is to target very specific professional groups, such as human resources managers, Weinzierl utilizes Pearl River, New York-based Edith Roman Associates (www.edithroman.com).
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