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BE AN IRRESISTIBLE PROBLEM SOLVER
Buyers may not always respond to great ideas, or even what they need most, but when it comes to what's hurting or frustrating them, they're likely to commit if you have solutions for reducing said pain. Eliminating pain is a powerful buying motivator, and by focusing your pitches around the concept, you can make your offers far harder to turn down.
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- People:
- Paul Kiewiet
- Rick Greene
- Places:
- Michigan
- Sterling, Ill.
Michael Cornnell
Author's page
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