Indecisiveness. It's in young couples picking out activities for their first few dates, it's in first-time car-buyers walking around the lot, and unfortunately, it's sometimes in clients buying print or promotional products.
It can be immensely frustrating. Weeks spent on research, on pitches, on meetings and dinners and more meetings, only to have the deal fall through at the last minute because the client couldn't make up his or her mind. "Sorry, but we've decided we want to do some comparative research with other vendors." "Sorry, turns out I can't spend that much of my yearly marketing budget." "Sorry, I'll have to run this deal past my boss." Whatever the excuse or stall tactic given, it always means the same thing: You're out time, you're out money, and you're possibly out your last dose of extra-strength Advil—unless, that is, you excel at "closing the deal."
- People:
- Paul Kiewiet
- Rick Greene
- Places:
- Michigan
- Sterling, Ill.