Improving Conversion Rates in Your Web-to-Print Platforms
By
Refael Royz
, Co-founder
, Ceo
and B2c Print
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Human faces and contact phone number: Online shopping is very robotic and there is no human presence to guide you while you are shopping. The best way to make the customers feel comfortable and know that there is a live representative behind your website in case they get stuck or have future problems with their order, is to add a picture of a telephone operator, faces of your team members and any other faces that can create the feeling of comfort and trust. It is also very important to add a company phone number. Customers won't call 95 percent of the time, but knowing they have another option (in addition to email) can increase the conversion rate up by 40 percent. The option of calling puts the customers in a control mode.
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Refael Royz
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Co-founder
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Ceo
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B2c Print
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