Improving Conversion Rates in Your Web-to-Print Platforms
By
Refael Royz
, Co-founder
, Ceo
and B2c Print
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Limited options: Online product selection is much wider than a normal "in stock" selection and can confuse the customers. Any confusion during the online shopping process is lowering the conversion rate. When it comes to your online printing site, try to limit the selection as much as you can, limit the types of paper the customers can select from, number of sizes for each product, finishing types availability, etc.
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Refael Royz
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Co-founder
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Ceo
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B2c Print
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