Increase Value with Integrated Products
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"The integrated magnet is very thin, so it doesn't have the strength of a hard metal magnet, and it's not going to hold a bunch of papers on the refrigerator. But it can be used as a promotional product since it can be applied to a refrigerator or a file cabinet very well," said Curry.
At Highland, Nost has seen increased sales and revenue for integrated products and believes that the market will continue to grow in the future. "Given what we're seeing, what we've got on the table and what we're lining up for the near future, there is still room for significant growth for integrated cards used in the promotional printing market," he said.
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- People:
- Paul Curry
- Robert Nost
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