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4. Consistency
People feel compelled to be consistent with their prior behaviors or statements. When someone makes a commitment actively, either by writing it down or speaking it out loud, it's even more likely that they'll follow through with that commitment. You can activate the Consistency Principle by looking for or asking for small initial commitments. Suppose you want a co-worker to submit his reports in a timelier manner. Once he complies, ask him to send you a summary of that decision in writing.
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