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In business today, effective influence is essential. Want your ideas implemented? You must influence others to act on them. Want more clients? You must influence people to buy from you. Want more advancement or responsibility? You must influence executives to see the value you offer. And to be an effective leader, you must be able to influence others. In all respects, being able to influence others is the ultimate power tool. So, what makes people say "yes" to your requests? Here are six proven universal principles of persuasion that, when used ethically, can influence others to change their behavior.
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