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"We sell keyrings in which the employees' names are 'cut,'" Scott said. "No one else can do this and our margin is around 90 percent."
Scott went on to talk numbers. "I think that distributors will begin using desktop 3-D printers to produce less-than-minimum runs of plastic promotional products," he commented. "On a typical 250-piece keyring order ($2.50 each on a C = $625 gross), with no competition, a distributor would receive about $250 in gross margin.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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