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At times, that vision might be muddied by budget concerns, time constraints and learning curves. But it's a low-level risk with a potentially high payoff when approached correctly. "3-D printed, personalized promotional products are a great way to keep customers interested and competitors confused," Scott concluded.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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