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"If personalized promotional products are 3-D printed (much cooler than a keyring imprinted with a logo), that same $625 order will generate around $600 in gross margin, which includes the price of raw materials and labor," he continued. "That's what we do. Aside from the margins being really healthy, we control the production and create products that our competitors can't duplicate."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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