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Allen observed that in addition to mega-merchants, some small and mid-sized companies are availing themselves of RFID's benefits to boost profits and streamline operations. He referred to one company that delivers four million plastic trays holding chilled food items that used to stack the trays 24 to a cart and use a hand-held device to read bar codes on each tray. Since embedding the trays with RFID-enabled EPC tags, the carts are simply rolled through an antenna system, and all of the trays are read in seconds. "The company not only reduced touch-labor by 80 percent, but it also extended the time the chilled products are on the shelf and ready for purchase," said Allen.
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