P+P: What do you expect to be some of the biggest challenges the industry will face?
JG: The biggest challenges facing producers and distributors of content involve navigating the waters of the myriad of different marketing channels and what to deploy and when. Then, more importantly, hav[ing] the tools in place to execute the delivery of the message. The key to understanding how each medium—whether it’s print, email, mobile, etc.—fits into a specific marketing or advertising campaign is paramount. The marketing solutions and options our clients have to choose from are often overwhelming. And as traditional marketing solutions become more robust and complicated in a digital environment, we find that clients need our help and advice more than ever.