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Here, Magdaleno shares the thought process behind the company's latest promotional tool.
Print+Promo (P+P): Describe a promotion of yours that you consider one of TFP Data's best.
Jim Magdaleno (JM): The CMS-1500 medical billing form was recently revised by the Centers for Medicare and Medicaid Services. TFP Data Systems, the designated provider of the form, worked with the government agencies on the revisions. When the final transition timeline was released, we developed a print ad that accomplished two goals:
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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