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- Promote the significant sales opportunity that always accompanies a mandatory change, as all health care providers transition to the new form.
- Create a sense of urgency by informing distributors about the transition timeline.
P+P: What items were featured in this promotion, and what influenced that decision?
JM: The advertisement prominently featured the CMS-1500 medical billing form along with a bold, easy-to-read timeline.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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