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P+P: How was this a profitable promotion for your company? For your distributor clients?
JM: Since the advertisement began running, we have received an average of 15 to 20 calls a day from laboratories, doctor's offices, clearinghouses, EDU hospitals and medical facilities of all kinds. As TFP does not sell direct, we have been presenting these leads to our reseller partners, providing a new sales opportunity for them.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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