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If a university wanted to get the word out to students about a book promotion or a campus event, it likely wouldn't just pass out fliers or other printed material. If the school was smart, it would text its students, send out a mass e-mail or tweet about it.
In that same vein, a company or organization wouldn't give a shout on Facebook if it wanted to spread the word about an event or a product to a senior citizens center.
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Melissa Busch
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