Label Inventor Recalls Discovery
"When distributors see duplication of effort, such as input, filing, retrieving or printing in the work place, there is an opportunity for offering a form/label combination," observed Webb. "When combining as many work functions as possible into one form, efficiency can be limitless."
She suggested looking for situations with possibilities for combining two or more current forms to help customers increase efficiency while reducing costs. "A good example is a combination pick-and-pack requisition slip and a bill of lading shipping label all in one product," said Webb. Hot sales prospects include group medical practices, mail order houses, direct mailers and companies doing individual shipments, such as parts stores.
Stewart pointed out that universities are good candidates that can use the products for registration lists featuring drop/add options. "We have also done parking validation applications designed with parking decals instead of labels," he continued. "The liner goes on the actual face of the printed form, which is then die cut through the back. When students peel it out, the adhesive is on the face and they can put it on the windshield. The products can be consecutively numbered, and offer clean removability from surfaces without tearing the decals or leaving residue."
He went on to say form/label combinations can add value to voter registration cards and official record files, as well. "We also still see a lot of forms with affixed labels that would benefit from being re-designed as integrated products, both
financially and functionally," observed Stewart. "Not only are affixed solutions often more expensive, but an integrated label is adding maybe two to two and a half thousandths of an inch thickness to the overall substrate, while affixed labels add somewhere around seven thousandths of an inch. It's just one more opportunity for distributors to best serve their customers."